People are always asking me how they can appear younger than their years using makeup. I've learned a few tips and tricks from my training but a lot of my knowledge has come through trial and error. The most important tips I have learned I will share with you right here.
Powder is not your friend after 40. It appears dry and cakey and settles into lines and creases, making them more prominent. If you are using it you might be noticing this now so resist the urge to buy it. Replace all of it, powdered compacts, eye shadows and blush, with creamy formulations. It's a little different to apply but once you get used to it you'll see the difference it makes in the way your skin looks and feels. Switch up your heavy foundation with tinted moisturizer, CC or DD cream. Make sure it contains an SPF factor of at least 15 to protect your skin from the damaging effects of the sun. As much as you may love the look of tanned skin, it wreaks havoc on aging skin. There are many great air-brushed spray tan foundations available now that give you a beautiful golden glow if that's the look you are seeking. Sephora carries a large number of them, or you can find them online.
Resist the urge to apply sparkle. It accentuates your lines and wrinkles. It draws the eye to areas you don't want to. The same goes for frost. Those frosty '90's shades are out and now that you're older, that is good.
Do illuminate. There's a difference between sparkle and illumination. Products that illuminate, or highlight, are meant to brighten your face by illuminating the areas where light hits it. Just use a little here and there, particularly on the tops of your cheekbones, down the nose, and a little dab on your chin. Our skin loses it's lustre as we age, so illumination is a win.
Anything black you should pack. It's too harsh now and makes you look sour. Mascara especially, should be switched to a lighter shade, such as brown or brown-black, and a taupe shade works even better for blondes. Navy mascara is a great choice for everyone because it makes eyes appear whiter. (Eyes tend to yellow over time.)
Go easy on the eyeliner. Black eyeliner is no longer flattering as it gives you a hardened appearance. Look at your most recent photos and you'll see what I mean. If you cannot live without it, use softer shades of brown instead. If your eyes are green, plum works even better.
Remember, as you age less is more. For some people, makeup just doesn't work to their benefit. Be honest with yourself and simply opt out if you don't like what you see in the mirror.